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关注的东东:社会化媒体优化

作者: 叶落荒原 发布: 2009-8-25 分类: SEO优化 阅读: 次 查看评论

Social Media Optimization(SMO)很多人把它称为社会化媒体优化,我把它称作为社会化网络优化。大致含义是:提高网站被社会化媒体(博客、播客)引用的频率。 Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. 社会化媒体优化(SMO)是通过社会化媒体、在线组织及社区网站获得公共传播的一整套方法。SMO的方法包括添加RSS订阅、社会书签、博客写作及非合作形式的第三方社区功能(比如:Flickr图片服务、YouTube的视频分享服务)。社会化媒体优化是搜索引擎营销的一种形式。但是和普通的搜索引擎营销又有很多的不同,社会化媒体优化推广的主要流量来源来自于社会化网络的网站,但是成功的SMO策略也能促进搜索排名。 Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines. 社会化媒体优化在很多方面与一种病毒营销的技术联系起来,这种营销方式不是建立在朋友与亲友的基础上的,而是建立在一些社会化书签、视频、图片分享网站的网络用户上的。正如博客既可以使用博客自带的RSS功能也可以通过特殊的博客搜索引擎如Technorati来分享内容。 Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence. 社会化媒体优化被认为是一种主要的用于个人或团体的的品牌口碑推广策略。 Business Strategy Social Media Optimisation (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy . 社会化媒体经营战略,不仅仅局限在市场推广和品牌建立上,越来越多的小型商务企业在将社会化媒体推广与他们的产品服务相揉合。

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