关注的东东:社会化媒体优化

Social Media Optimization(SMO)很多人把它称为社会化媒体优化,我把它称作为社会化网络优化。大致含义是:提高网站被社会化媒体(博客、播客)引用的频率。
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

社会化媒体优化(SMO)是通过社会化媒体、在线组织及社区网站获得公共传播的一整套方法。SMO的方法包括添加RSS订阅、社会书签、博客写作及非合作形式的第三方社区功能(比如:Flickr图片服务、YouTube的视频分享服务)。社会化媒体优化是搜索引擎营销的一种形式。但是和普通的搜索引擎营销又有很多的不同,社会化媒体优化推广的主要流量来源来自于社会化网络的网站,但是成功的SMO策略也能促进搜索排名。
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